{"id":1161,"date":"2018-03-19T19:58:58","date_gmt":"2018-03-20T01:58:58","guid":{"rendered":"https:\/\/racsa.wordpress.com\/?p=1161"},"modified":"2022-04-20T07:48:30","modified_gmt":"2022-04-20T13:48:30","slug":"como-racsa-se-reinvento-ante-la-realidad-digital-actual","status":"publish","type":"post","link":"https:\/\/www.racsa.go.cr\/blog\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\/","title":{"rendered":"\u00bfC\u00f3mo RACSA se reinvent\u00f3 ante la realidad digital actual?"},"content":{"rendered":"<p>La transformaci\u00f3n digital no se trata solamente de adquirir las herramientas tecnol\u00f3gicas, sino tambi\u00e9n de c\u00f3mo aprovecharlas e integrarlas a la vida social y empresarial, resumi\u00f3 el coordinador de Gesti\u00f3n Estrat\u00e9gica y Desempe\u00f1o Empresarial, Mauricio Barrantes en su participaci\u00f3n en el \u201cForo Transformaci\u00f3n digital y Gesti\u00f3n para Resultados en el Estado\u201d, organizado por RACSA y donde expuso sobre el proceso de cambio que vive la empresa.<br \/>\nA partir del 2014, RACSA inici\u00f3 un proceso de transformaci\u00f3n hacia un modelo de negocio sostenible, por medio de un nuevo enfoque basado en la integraci\u00f3n de herramientas tecnol\u00f3gicas y digitales para el desarrollo de soluciones que le permitan al Sector P\u00fablico servicios ciudadanos cada vez m\u00e1s transparentes, seguros, accesibles y eficientes; favoreciendo la competitividad del pa\u00eds y del Grupo ICE. De esta forma RACSA logr\u00f3 redefinirse como una empresa que aporta valor al Estado, a partir de soluciones especializadas y un uso efectivo de Tecnolog\u00edas de Informaci\u00f3n y Comunicaci\u00f3n que fortalecen los procesos de planificaci\u00f3n colaborativa y una mayor participaci\u00f3n ciudadana.<br \/>\nBarrantes relata que desde 2014 el primer paso de todo este proceso de transformaci\u00f3n fue generar conciencia entre los colaboradores de la empresa, de que el cambio era necesario y atinente a la velocidad con que la tecnolog\u00eda avanza.<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1164\" src=\"https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/dyqdtdrvqaawy2u-jpg-large.jpeg\" alt=\"\" width=\"723\" height=\"542\" srcset=\"https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/dyqdtdrvqaawy2u-jpg-large.jpeg 1280w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/dyqdtdrvqaawy2u-jpg-large-300x225.jpeg 300w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/dyqdtdrvqaawy2u-jpg-large-1024x768.jpeg 1024w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/dyqdtdrvqaawy2u-jpg-large-768x576.jpeg 768w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/dyqdtdrvqaawy2u-jpg-large-1200x900.jpeg 1200w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><br \/>\n&nbsp;<\/p>\n<h2><em><strong>Un nuevo modelo de negocio<\/strong><\/em><\/h2>\n<p>Una de las primeras decisiones de RACSA fue dejar de competir en el mercado masivo y desarrollar una nueva propuesta de relaci\u00f3n con el cliente, fomentando que m\u00e1s diferenciada y con un valor \u00fanico que lo distingue de su competencia, apegada a las mejores pr\u00e1cticas de la industria.<br \/>\nSe trazaron acciones y metas concretas a corto, medio y largo plazo, que implicaron analizar y redefinir un nuevo mercado meta, as\u00ed como las nuevas capacidades especializadas necesarias en el recurso humano y tecnol\u00f3gico, as\u00ed como la gesti\u00f3n integral de proyectos. Asimismo, se orden\u00f3 la estructura de los gastos ligados a las nuevas responsabilidades y acciones productivas de la empresa, que procuraran una gesti\u00f3n responsable, inteligente y basada en resultados medibles.<br \/>\nSeg\u00fan Barrantes, una muestra de c\u00f3mo RACSA ha replanteado su Portafolio de Servicios a partir de tecnolog\u00edas hiperconvergentes, es la conceptualizaci\u00f3n, desarrollo e implementaci\u00f3n de Ciudades Inteligentes, definidas como aquellas que hacen un uso integral de las tecnolog\u00edas de informaci\u00f3n y comunicaci\u00f3n, para generarle beneficios al ciudadano en temas como sistemas de video-vigilancia o el uso de paneles que controlan las emisiones contaminantes del aire, por ejemplo.<br \/>\nPara hacer realidad la transformaci\u00f3n digital de RACSA, de forma paralela fue necesario garantizar tanto la sostenibilidad de la empresa al generar nuevos ingresos y clientes, como el desarrollo constante de iniciativas y planes definidos en la estrategia de transformaci\u00f3n digital 2015-2018.<br \/>\nFrancisco Calvo, Gerente General de RACSA, resume que esta instituci\u00f3n es una empresa que tuvo que reinventarse, ligando los gastos a las acciones productivas. Convirti\u00e9ndose en un ejemplo de ordenamiento de finanzas y demostrando que en el Estado costarricense se pueden hacer las cosas bien, RACSA lo est\u00e1 haciendo.<br \/>\n&nbsp;<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1165\" src=\"https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/gerente-general-racsa.jpeg\" alt=\"\" width=\"723\" height=\"542\" srcset=\"https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/gerente-general-racsa.jpeg 1280w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/gerente-general-racsa-300x225.jpeg 300w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/gerente-general-racsa-1024x768.jpeg 1024w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/gerente-general-racsa-768x576.jpeg 768w, https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/gerente-general-racsa-1200x900.jpeg 1200w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital no se trata solamente de adquirir las herramientas tecnol\u00f3gicas, sino tambi\u00e9n de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1161","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo RACSA se reinvent\u00f3 ante la realidad digital actual? - Blog de RACSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.racsa.go.cr\/blog\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo RACSA se reinvent\u00f3 ante la realidad digital actual? - Blog de RACSA\" \/>\n<meta property=\"og:description\" content=\"La transformaci\u00f3n digital no se trata solamente de adquirir las herramientas tecnol\u00f3gicas, sino tambi\u00e9n de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.racsa.go.cr\/blog\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de RACSA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/m.facebook.com\/RACSACR\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T01:58:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-20T13:48:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.racsa.go.cr\/blog\/wp-content\/uploads\/2018\/03\/dyqdtdrvqaawy2u-jpg-large.jpeg\" \/>\n<meta name=\"author\" content=\"MERCADEO RACSA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RACSA_CR\" \/>\n<meta name=\"twitter:site\" content=\"@RACSA_CR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MERCADEO RACSA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\\\/\"},\"author\":{\"name\":\"MERCADEO RACSA\",\"@id\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/#\\\/schema\\\/person\\\/a35c6c3089664ec6a7641fa9127e2d6c\"},\"headline\":\"\u00bfC\u00f3mo RACSA se reinvent\u00f3 ante la realidad digital actual?\",\"datePublished\":\"2018-03-20T01:58:58+00:00\",\"dateModified\":\"2022-04-20T13:48:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\\\/\"},\"wordCount\":542,\"publisher\":{\"@id\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/dyqdtdrvqaawy2u-jpg-large.jpeg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es-CR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\\\/\",\"url\":\"https:\\\/\\\/www.racsa.go.cr\\\/blog\\\/como-racsa-se-reinvento-ante-la-realidad-digital-actual\\\/\",\"name\":\"\u00bfC\u00f3mo RACSA se reinvent\u00f3 ante la realidad digital actual? 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